The United Kingdom’s gaming sector is increasing efforts to safeguard minors on the internet. Recent governmental regulations will significantly restrict the visibility of wagering advertisements to young audiences on digital platforms and websites. This is a significant victory for organizations such as the Betting and Gaming Council (BGC), which have advocated for more stringent oversight, even taking independent action. For instance, they recently prohibited football teams from displaying gaming promotions on their social media channels, recognizing the popularity of these platforms among youth. These new protocols are part of a broader governmental initiative to enhance internet safety for children, and the BGC appears quite hopeful about the positive effects this will have.