The Illinois Lottery, operated by Camelot Illinois, has introduced a “Scan-to-Play” option for its instant-win offerings. This function permits players to use the Illinois Lottery mobile application to scan physical instant tickets, bringing the gameplay to life on their devices.
Although instant-win games are common in many states, Camelot asserts that Illinois is pioneering a “digital reveal” for these games, enhancing player engagement. Camelot posits that this novel method will entice new participants and foster responsible expansion for the Illinois Lottery.
Initially, the Illinois Lottery introduced retail-exclusive instant-win games in September 2020, with online participation becoming accessible a little over a year later. Presently, ten instant-win games are offered through both physical and digital avenues.
The “Fast Play” lottery in Illinois, offered online, is a resounding success! In the five months since its debut, the lottery has experienced a 40% jump in new player registrations. Even more striking, sales per week have climbed dramatically, growing by a factor of five!