B90 Holdings, an organization focused on internet-based sports wagering and gaming establishments, is taking a calculated step to expand its reach. They recently secured an agreement to purchase Emwys AB, a Swedish digital promotion agency heavily involved in the realm of internet gambling. Emwys employs a cost-per-click system, a prevalent and successful tactic in the sector.
This procurement is estimated at roughly $4 million and is projected to be concluded by September 1st, 2023. B90’s Chief Executive, Ronny Breivik, conveyed significant excitement regarding the agreement, emphasizing its capacity to substantially revolutionize their processes and drive income expansion. This tactical maneuver aligns with B90’s “obtain and develop” method of growth.
In essence, this acquisition significantly enhances B90 Holding’s online advertising prowess. Their present concentration is on Oddsen, a leading name in the online casino platform domain.
A Norway-based online platform for communities and affiliates, nu.com, is taking steps to broaden its reach. Their chief executive, whose name escapes me at the moment (perhaps something similar to Breivik?), indicated they are exploring strategic purchases and collaborations. It seems they aim to utilize their knowledge base to assist other companies within the same sector.
On the topic of sector developments, XLMedia recently divested itself of three of its European casino assets for a tidy sum of $4 million. The European market is certainly witnessing a surge in activity!
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