The French football organization, AS Monaco, is joining forces with the digital gaming platform, Casino Secret, to penetrate the Japanese market. This collaboration follows closely on the heels of acquiring Japanese football star Takumi Minamino in June and the recent debut of the club’s Japanese Twitter profile – demonstrating their dedication to engaging with Japanese supporters.
Jean-Emmanuel de Witt, Chief Executive Officer of AS Monaco, recognized the club’s expanding footprint in Japan and their aspiration to further amplify their presence. “We are delighted to welcome Casino Secret as our regional collaborator,” he stated. “AS Monaco is a legendary Ligue 1 club with a global audience, and our popularity in Japan is undoubtedly ascending, particularly with Takumi Minamino on the roster.” He continued, “We are eager to collaborate with Casino Secret to further elevate our presence in Japan and provide exclusive material to our Japanese fans.”
Over the next two seasons, Casino Secret will hold the title of “Official Online Gaming Partner” for AS Monaco in Japan. Together, they will implement digital marketing initiatives featuring captivating content specifically tailored for Japanese demographics.
Nadir Ounissi, founder and Chief Executive Officer of Casino Secret, added, “Since our inception in 2018, Casino Secret has experienced remarkable expansion in Japan and garnered recognition from the gaming community there.”
Weve partnered with major figures in the soccer realm previously, making this alliance with a globally renowned team like AS Monaco a logical progression. As a top online gaming provider in Japan, this feels like an organic synergy.”
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