TonyBet has partnered with BetMakers to offer its customers a wider selection of horse racing excitement. This agreement will integrate BetMakers’ complete racing solution into TonyBet’s current online platform, providing users access to a diverse array of wagering choices, such as fixed odds and pool betting.
Alex Haig, Product Director and UK Regional Manager at TonyBet, stated: “TonyBet is dedicated to delivering an outstanding betting and gaming experience for our customers. Incorporating BetMakers’ embedded racebook solution enables us to improve our platform in a manner that is both convenient and straightforward, while achieving a high-quality and engaging customer experience.”
This collaboration will grant TonyBet users access to a truly international racing product, featuring live broadcasts of races. Joey Carroll, Director of Business Development and Partnerships at BetMakers, commented: “BetMakers is thrilled to collaborate with TonyBet.”
TonyBet enhanced its sports betting and online gaming platform by incorporating integrated horse racing, providing users access to exciting races worldwide, virtually nonstop. Horse racing is undeniably a fundamental element of any thriving sportsbook, offering an exhilarating experience that elevates the excitement for wagering enthusiasts. Beyond the thrill of the competition, this new feature also encompasses risk mitigation services for TonyBet.
A spokesperson from the company facilitating the horse racing integration conveyed their eagerness, emphasizing their excitement to deliver this offering to TonyBet’s clientele and bolster the horse racing sector through this collaboration.
This is not their sole recent agreement. BetMakers, a prominent industry entity, also extended its partnership with Dabble, specifically focusing on the Australian market.