Betway, a prominent wagering platform, has recently announced its backing of the European Open, further solidifying its presence in the realm of tennis sponsorship. This Belgian ATP event, the nation’s only one, joins an already notable roster of tournaments supported by Betway, underscoring the company’s ambition to establish a dominant position within the sport.
Anthony Werkman, Betway’s chief executive, conveyed his excitement about the collaboration, remarking, “We are delighted to join forces with the European Open. Despite its relative youth, this competition has already drawn some of the most prominent figures in tennis.” He highlighted Betway’s dedication to fostering the tournament’s development into a premier fixture on the ATP circuit.
Betway’s tennis portfolio is already quite impressive, featuring collaborations with prestigious events such as the Generali Open, the Miami Open, and the Mercedes Cup. This year has been particularly fruitful, with the addition of the Nordea Open in Sweden and the Hamburg Open to their lineup.
Since the competition’s start in 2016, we’ve been diligently striving to improve each element, providing an unmatched fan encounter and boosting the worth of our promotional assets,” stated Juan de Dios Aguirre, a Tennium partner, the organization that possesses and manages the European Open. “We are delighted to collaborate with such a prominent and principled firm in this undertaking.” The Antwerp hard-court competition, occurring from October 19th to 25th, will showcase a renowned roster of past victors, such as Andy Murray, Jo-Wilfried Tsonga, and Kyle Edmund, all competing for the championship over six days of fierce rivalry.
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