Betsson has partnered with CONMEBOL, the South American football federation, to secure a significant sponsorship for the Copa América 2021 competition. This represents a substantial opportunity for Betsson, as the company has been undergoing rapid expansion in Latin America, establishing a strong foothold in Brazil, Colombia, Argentina, and Mexico. Associating their brand with such a massive event in Peru is a calculated step to elevate their profile even higher.
This agreement provides Betsson with some attractive benefits. Imagine prominent branding opportunities, LED screens displaying their logo around the stadium, and premium advertising placements on the tournament’s official website and mobile application. They’ve also secured exclusive rights to sponsor the “Player of the Week” award, which will be heavily promoted across social media platforms.
Betsson CEO, Jesper Svensson, conveyed the company’s excitement, remarking, “Football is in our DNA, and what better way to demonstrate our passion than by participating in the world’s oldest international football competition?” He underscored their dedication to the region, assuring fans of an immersive and genuine experience throughout the tournament.
Notably, for matches featuring the Colombian national team, Betsson will utilize its Colombian brand, Colbet, for some of the Copa América branding. This demonstrates a keen awareness of the local markets.
Juan Emilio Roa, CONMEBOL’s Commercial Director, recognized the importance of the collaboration, deeming it “a landmark moment for the Copa América.”
The South American Football Championship: a competition uniting supporters throughout the continent with their mutual passion for the sport and national spirit. This year, ten countries will vie for the desired trophy, displaying the fervor and skill synonymous with South American football. From a Lionel Messi-led Argentina to a Neymar-captained Brazil, the scene is prepared for an exciting tournament.
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