A new Australian report reveals a troubling pattern: online gambling is skyrocketing among Australians. In the past half-year, over ten percent of Australians wagered online, primarily on sporting events and races. This marks a considerable increase from pre-COVID times, and alarmingly, many confess to gambling online more frequently. The government body that spearheaded the research, the Australian Communications and Media Authority (ACMA), is especially apprehensive about the influence of affiliate marketing in fueling online gambling. These promoters, often encountered on social networks and streaming services such as Twitch, receive substantial compensation for directing individuals to betting platforms. The ACMA is raising concerns, stressing their dedication to safeguarding Australians from the risks of online gambling.
The year 2017 saw Australia strengthen its efforts to combat illicit gambling operations based outside its borders. Legislation was enacted prohibiting businesses from providing or promoting online casino options to Australian citizens. This crackdown has resulted in the blocking of numerous websites related to both unlawful gambling and affiliate marketing endeavors.