Betsson, a Swedish gaming firm, has inked a sponsorship agreement with Colo-Colo, the dominant force in Chilean football, for a duration of one year. The company’s emblem will be prominently featured on the sleeve of the team’s uniform throughout the 2022 season, with the possibility of extending the alliance. This joint effort seeks to bolster Colo-Colo, the most decorated team in Chilean football history, boasting 32 league championships and the distinction of being the sole team never relegated, in their pursuit of another title in Chile’s premier league, the Chilean Primera División.
This sponsorship underscores Betsson’s worldwide approach of collaborating with esteemed sporting occasions and entities, both domestically and internationally. Samuel Pérez, Commercial Director of Colo-Colo, conveyed his excitement regarding the partnership, emphasizing that it represents a fresh phase of growth for the club and will contribute to enhancing Colo-Colo’s visibility both regionally and globally.
This agreement further solidifies Betsson’s foothold in the Latin American market, where the company has been diligently cultivating partnerships.
Our representative in South America, Andre Rossi, truly emphasized the organization’s dedication to expanding its presence there. He discussed the significance of collaborating with regional squads, providing them with the resources to thrive – not simply spending lavishly, but genuinely investing in their development.”
“Rossi was eager to highlight that this initiative extends beyond enhancing our own standing. Undoubtedly, it elevates our position, but it also grants these clubs substantial financial capability to nurture their athletes, attract elite trainers, and upgrade their infrastructure. It’s a mutually beneficial situation for all enthusiasts of this wonderful sport.”