888 is increasing its footprint in the African digital gaming sector through the purchase of BetLion, a firm with a significant presence in Kenya and Zambia. BetLion, recognized for its mobile-centric strategy and efficient data consumption, has amassed a user base exceeding 3 million. This acquisition will provide 888 Africa entry to BetLion’s existing infrastructure and a sought-after permit in the Democratic Republic of Congo, further strengthening 888’s ambition to be a dominant force in the African market. This calculated maneuver merges 888’s worldwide proficiency with BetLion’s regional insights and assets, signaling a promising outlook for online gaming aficionados throughout the continent.
The company is delighted to be a part of this thrilling new phase and to assist its growth with our state-of-the-art front-end software and platform, utilizing our current licenses in the area,” said a source familiar with the transaction, emphasizing the value of their sophisticated technology and well-established footprint.
Christopher Coyne, CEO of 888Africa, shared his excitement, stating, “This acquisition represents a major leap forward in our dedication to delivering a truly unparalleled betting and gaming experience designed specifically for African users.” He stressed how BetLion’s skilled team and technology perfectly complement their expansion plan and aspirations, further strengthening their product offerings as they aim to solidify their market dominance across the continent.
Coyne continued, “We are excited to cultivate a strong working partnership with the team and continue to impress customers through our combined portfolio,” hinting at the promising prospects that await.
This announcement follows 888’s recent appointment of Per Widerström as CEO, indicating a time of rapid growth and strategic development for the company.
admin