## Prioritizing Operators: SOFTSWISS Drives Industry Advancement
The digital gambling landscape is a competitive arena, with every participant striving for dominance. Traditional platforms are sluggish to adapt and depend on external providers for their online gambling tools. How can operators enhance the player experience on their own platforms? Tatyana Kaminskaya, the leader of the Game Aggregator at SOFTSWISS, provides insight into why their platform is the ideal choice for forward-thinking operators.
**The Digital Gambling Landscape is Evolving**
The online gambling industry is in a constant state of flux, with advancements in technology, evolving player preferences, and new regulations shaping the landscape. The pursuit of market leadership is fierce, demanding operators to be agile and adaptable to remain competitive.
Since the global health crisis, online gambling has witnessed a surge in popularity, with total revenue reaching a staggering €382 billion, representing an 8% increase from 2021. As the market expands rapidly in 2023, operators require a platform that empowers them to launch online casinos and scale alongside their growth.
**Enhancing Player Experiences and Safeguarding Data**
The legalization of online gaming is spreading across the globe, presenting operators with the task of adapting to diverse rules and regulations. They must also create engaging content and positive experiences for their players. Operators are strategizing on a global scale, while player expectations are on the rise.
Players today seek immersive experiences and demand smooth transitions across all devices. To meet these demands, operators must invest in cutting-edge technology while maintaining a varied and captivating game selection.
Cyber threats are a constant concern, and the online gaming industry has seen firsthand the damage they can inflict. Operators need strong infrastructure and security measures to safeguard player information.
Managing all these elements is not a simple feat. So, how can operators thrive in such a competitive environment?
SOFTSWISS’s Innovative Approach
“We offer solutions for the entire industry, solutions that are not confined to a specific niche, but are more universal – proven, effective, and adaptable solutions that will work across diverse demographics.”
As an aggregator serving some of the most respected names in the online gaming industry, SOFTSWISS is aiming to further solidify its position. Kaminskaya notes that the SOFTSWISS team has always been ambitious.
From its inception, the main objective of the SOFTSWISS Game Aggregator has been to serve as a link between gambling establishments and game developers. This solution guarantees seamless and stable operations while lessening legal and financial burdens for customers.
Acting as an intermediary, SOFTSWISS’s platform has amassed a considerable amount of data, which has not only spurred the development of platform features but also enabled a thorough analysis of user engagement.
“We are capable of providing valuable insights for operators, suppliers, and game designers.”
A complete understanding of industry challenges and advancements would be incomplete without exploring this data. However, operators are now seeking instruments to address industry difficulties.
Key New Features of SOFTSWISS Products
“We are expanding our offering by creating additional tools that have been proven effective based on data.”
In 2023, SOFTSWISS launched its most recent innovative tool designed to transform the game for operators – “Over the past several years, we have been dedicated to enhancing our product by introducing additional features and new functionalities, staying in line with market trends and providing value-added services to our clients. As a result, we have added a new feature: the Tournament Tool, to effectively attract and retain players.”
Game administrators can leverage tournament utilities to directly engage with players, supplying them with supplementary rewards, special events, and demanding tasks—features typically not accessible in stand-alone games.
“These elements not only captivate and entertain players, but also introduce a fresh level of excitement and feeling to their gaming experience,” explains Kaminskaya. “Casinos thoughtfully employ these features to maintain and re-engage their audiences.”
SOFTSWISS’s data confirms this, with its tournament tools driving a 22% increase in average daily wagers per user exceeding expectations.
For Kaminskaya, tools like this provide SOFTSWISS a competitive advantage, alongside its highly skilled development team and its capacity to invest time and resources into product development.
Enhancing Customer Income
SOFTSWISS is committed to continually innovating its products, however, the true evaluation of any iGaming platform lies in its capability to boost customer income.
“We offer comprehensive business analytics to assist our clients in improving their financial performance, allowing them to make well-informed decisions. Our regular reports explore the business landscape of the nations where they operate, the status of local providers, and any obstacles that exist.”
For Kaminskaya, providing clarity to clients is crucial for successful gaming marketing and maximizing revenue streams.
SOFTSWISS is committed to assisting clients in making wise choices based on information to ensure player satisfaction and increased profitability.
The firm collaborates closely with game developers to secure exclusive deals for particular customers or introduce new games at online casinos in advance. They can also advise on appropriate marketing expenditures for games with high success potential.
“When determining a client’s budget allocation, we provide marketing strategies and recommendations to guarantee a mutually beneficial campaign for both the casino and the game developer.”
They provide round-the-clock technical assistance.
At SOFTSWISS, customer care is paramount, hence the company prioritizes a team of technical experts who work closely with clients. In the event of an error or technical issue, the team is available to resolve it at any time.
“Our customer service department also includes a team of account managers. They assess client needs, consistently providing the necessary information, analysis, contacts, and guidance.”
“When we receive requests outside the scope of our products, we adhere to a straightforward process for developing any IT product. First, we evaluate the alignment of these ideas with our future plans, as client desires often validate our own perspectives.
“Next, we prioritize tasks, identifying those requiring immediate attention, and consider the anticipated outcomes.”
Occasionally, when examining assumptions, we might discard certain concepts because we recognize that their execution might not yield substantial advantages. After all, not every notion requires implementation.
**Operator Triumph: Beyond Merely Collaborations**
For SOFTSWISS, possessing a comprehensive viewpoint on what’s essential is crucial to its achievement.
“Our objective is to discover an equilibrium between our interests, our customers’ interests, and the studios’ interests.”
Kamiskaya believes that SOFTSWISS’s gaming aggregator distinguishes itself due to the superior service it can provide its clientele,
“Operators find it exceptionally convenient to collaborate with us because we are a dependable single provider with a positive reputation. If, for instance, there are some difficulties with a game or a studio, we actively engage in resolving them, even though we are not directly accountable for third-party technical difficulties.
“In return, our customers express faithfulness by acknowledging our assistance and recognizing our genuine concern in their success.”
**SOFTSWISS: Differentiating Itself From Rivals**
“Our approach is not merely about striking an agreement and then departing. We concentrate on fair competition, not penalties and fines.”
The gambling sector is highly competitive, which implies standing out from the masses is more challenging than ever. As aggregators gain increasing popularity, SOFTSWISS needs to continuously meet the evolving requirements of operators to remain competitive. One method to accomplish this is to concentrate on providing a completely customized experience for each client.
Each SOFTSWISS customer receives a designated representative who actively engages with them and offers guidance to conquer any potential obstacles they encounter. SOFTSWISS remains a dominant force in the online gaming industry, furnishing operators with extensive solutions to address challenges, adopt innovation, and amplify earnings.
Moving forward, the company is dedicated to expansion, technological superiority, and ethical gaming, positioning it as a leader in the field.
“Enhancing our gaming catalog is a key objective, and we are actively partnering with new game developers to broaden our offerings, guaranteeing a varied and dynamic selection.”
Tatiana has been a part of SOFTSWISS for seven years, progressing from a junior leader to the head of one of its core products – the SOFTSWISS Game Aggregator.
In recent years, the team under Tatiana’s direction has garnered numerous industry accolades, including the “Aggregator Platform of the Year” award at the EGR B2B Awards for two consecutive years, the Starlet Award for “Game Aggregator of the Year,” and the BSG Award (B2B) for Best Online Casino Provider in Northern Europe in 2022. Furthermore, in July 2023, the SOFTSWISS Game Aggregator reached a significant milestone, surpassing €10 billion in total monthly betting across all projects, a figure it has not fallen below since.
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